In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here.
One day before Easter, we sent an email to the two largest Dutch news sites. We wrote, with a non existing person from Amsterdam as sender, that he discovered the face of Jesus in his KitKat, after taking a bite. We attached 2 photos as proof.
One of them published the story immediately. Then it spread like wildfire.
Within four days, Jesus KitKat was on more than 150.000 sites