A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in 2010 thereby making it win the Cannes Gold Media Lion in 2010
You may also like
Stride: Mad Intense Gum Case Study
299 Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
241 Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Cocacola: Share a Coke Case Study
9.34K Views0 Comments9 Likes
Ikea: Great Home Studies
9.01K Views0 Comments7 Likes
IKEA proved that it has solution even for the most weird families.