Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, television, mobile, point-of-sale, events and promotions; the campaign invites people to generate their own individual profile at

The ‘You know who you are’ campaign had picked up an FWA Site of the Day Award, two Outdoor Advertising Awards and was a finalist in the IAB Awards in 2010.

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