Details

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, television, mobile, point-of-sale, events and promotions; the campaign invites people to generate their own individual profile at http://www.coopers62.com.au

The ‘You know who you are’ campaign had picked up an FWA Site of the Day Award, two Outdoor Advertising Awards and was a finalist in the IAB Awards in 2010.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.