In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through this combined partnership, they unveiled a Transmedia Campaign that increased their Holiday Sales by 70% from the previous year.
You may also like
444 Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Leave a Reply Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.