Mahindra’s Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand’s Communication Strategy. Watch the video to learn how did they entice the Indian Audience to share their thoughts & ideas. A similar approach was however taken by the Pepsi Refresh Project during the Superbowl that received much appreciation from its customers.
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Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...
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