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Mahindra’s Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand’s Communication Strategy. Watch the video to learn how did they entice the Indian Audience to share their thoughts & ideas. A similar approach was however taken by the Pepsi Refresh Project during the Superbowl that received much appreciation from its customers.

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1 Comment

  • suhit 2 years ago

    why is this video dubbed in american accent? And numbers thrown off says that you think people are dumb. Counting all the reach of an existing media platform under your campaign reach. Plus, the most done to death idea for engagement ever! Trying to make a fancy video out of nothing really.