Details

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared earlier.
This twitter based campaign hosts a microsite & then invites Tweeps to tell them their best #10Songs4SuperDrive on the Superdry Morgan 3 Wheeler.  They then convert all the tweets that came in, into Tweetfuel which fueled the Roadster’s journey from UK to India on a virtual drive through France, Germany and Dubai.
The campaign generated over 5 million impressions with over 2600 tweets.
The microsite has had over 2500 views with people spending more than 3 minutes on the website on average.

Category:

Clothing, Microsite, Twitter

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