The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play with a Powerless Queen, i.e. a queen who couldn’t move while the other player would have a powerful queen. Queen being the most powerful piece on the chessboard, #PowerlessQueen was a metaphor for how real-life queens i.e. women in India are treated and rendered powerless.
You may also like
Amazon India – Aur Dikhao Campaign – Case Study
529 Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Coca Cola First Ever Drinkable Advertising Campaign
414 Views0 Comments0 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
Corruption Detector – Cannes Lions 2018 (Case Study)
322 Views0 Comments0 Likes
Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
NIKE ON DEMAND – Case Study
361 Views0 Comments0 Likes
Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
