Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of attention. They renamed them after the hottest trending topics. This way they redirected the attention trends get towards dogs, and made trending topics new direct and close way to adopt dogs.
You may also like
LifeBouy Hand Washing Campaign
510 Views0 Comments2 Likes
Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
Corona (China) “Win an Island” – Case Study
461 Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
Coca Cola – Phone Booth Campaign – UAE
397 Views0 Comments0 Likes
A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...
HUL Active Wheel Rural Mobile Campaign – Case Study
369 Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
