Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of attention. They renamed them after the hottest trending topics. This way they redirected the attention trends get towards dogs, and made trending topics new direct and close way to adopt dogs.
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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