Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their smartphones to “chok” bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone’s screen, earning points (to be redeemed later for sweepstakes entries). This mobile integration was complicated: For instance, people had to download a special app to play, and the timing of the ads had to be announced in advance so that players would be ready. But it all came together and worked. The app was downloaded 380,000 times in its first month, and exposure to the ad (on TV, YouTube, and Weibo combined) exceeded 9 million views.
You may also like
825 Views0 Comments1 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
7.03K Views0 Comments0 Likes
Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
Leave a Reply Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.