When Pepsi MAX decided to make an iPad ad (with TBWA/Chiat/Day and OMD), it decided to maximize every single iPad functionality. “There doesn’t even have to be a reason for it!” the soda company boasted.

With a touch of the banner, consumers were launched into a completely interactive experience.

It started with a humorous video that introduced Pepsi MAX (with sweeping shots of the bottle). Consumers were then launched into a world of random activities.

Users could swipe the screen to play Spin the Bottle; shake the tablet to make the bottle explode; zoom-in to be transported to a unique “cola universe” with pugs, Snoop Lion, and “pegacorns.” If you zoomed deep enough you went back in time to witness the big bang. Users who put their palm on the iPad got a personalized fortune.

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