KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the sky. Mechanics are simple: you had to download the mobile app, put your Fillet Bite on the tray liner, and scan its shape. With the help of a shape recognition technology you could match one of the 50 shapes, collect them, and win KFC prizes. The app got covered by publications all over the world and raised the Fillet Bites sales by 18%.
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