Europcar Auto Liberte : Crush Hour

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call for help… That phone number, just happened to be a radio station who were broadcasting live to everyone in Paris… Slightly different. Very cool.