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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives.

By donating just one penny every time one tweets on Twitter, update the Facebook status through the app, or buy something from one of the partner companies, one could make a life-changing difference to the women Microloan supports.

The above campaign wanted to do just that in a much more innovative manner.

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