Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way.
Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
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