To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their ‘You’re Not You When You’re Hungry’ story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to “Grab yourself a Snikkers” as “Yu cant spel properlie wen hungrie.” Without seeding, it reached over 500,000 people within three days of launch.
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This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...