While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the ‘Print’ designers were left in the dark. As a result the Print Designers stopped caring about using Adobe Products. Discounts didn’t matter. This case study shows how a simple idea changed the perspective of these designers.
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
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