While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the ‘Print’ designers were left in the dark. As a result the Print Designers stopped caring about using Adobe Products. Discounts didn’t matter. This case study shows how a simple idea changed the perspective of these designers.
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The NH 7 Weekender is considered one of the happiest music festival in India. With the fun and music comes the responsibility of cleaning all the garbage left behind by the music lovers. That's when MTS India decided...