To launch the new Autumn Winter collection with us, we went social and carried out ‘India’s first Tweeple powered billboard!’

There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot Fridays collection at Garuda mall, Bangalore, India.

There were 10 hashtags, and the first five people to tweet with the right hashtag won a shirt from Allen Solly’s latest collection

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