As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable.
The most interesting part of this activity was it’s originality in having employees participate in a unique activity to spread the cheer among their fans (instead of hiring professionals) They said ‘Thank You’ loud & live in front of a webcam, that was streamed through YouTube, Facebook & across the Smart TV’s in stores all over India!
An achievement at the end of the campaign would be to highlight a Fan’s response to the campaign. This truly shows how Vijay Sales has built a community of real fans. Watch the Fan Video here created on the same day! https://www.youtube.com/watch?v=kkd6qWF1L5s