Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max … because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Thursday, fooling a few people in the process.
You may also like
Corona (China) “Win an Island” – Case Study
1.39K Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
Coca Cola – Phone Booth Campaign – UAE
1.54K Views0 Comments1 Likes
A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...
Coca Cola First Ever Drinkable Advertising Campaign
967 Views0 Comments1 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
TAGWORDS – Cannes Lions 2018 – Case Study
557 Views0 Comments0 Likes
Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
