Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.
You may also like
Nike – Dream Crazy – Ad Campaign – Case Study
1.06K Views0 Comments1 Likes
The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
Coca Cola First Ever Drinkable Advertising Campaign
698 Views0 Comments1 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
TAGWORDS – Cannes Lions 2018 – Case Study
462 Views0 Comments0 Likes
Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
Netflix – Data GIF Campaign
441 Views0 Comments0 Likes
For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...
