Tag: banking
National Australia Bank (NAB): Breakup Case Study
15.47K Views0 Comments0 Likes
NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...
Akbank – Jazz Festival Case Study
5.97K Views0 Comments0 Likes
Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...
