This year when MTS India came onboard to power the Bacardi NH7 Music Festival, not only did they give musicians a platform to get voted and then play on the MTS Discover Stage, but they extended the concept of becoming famous to festival goers as well.
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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
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