NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications.
It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a heart-wrenching tweet.
“Soooo stressed out,” it started. “Have to make a tough decision and I know I’ll probably hurt someone’s feelings. Arrrgggh.”
10.07K Views1 Comments4 Likes
Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
6.66K Views0 Comments0 Likes
This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
5.78K Views0 Comments0 Likes
Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...
7.77K Views0 Comments0 Likes
In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Powered by themekiller.com anime4online.com animextoon.com
