NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications.
It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a heart-wrenching tweet.
“Soooo stressed out,” it started. “Have to make a tough decision and I know I’ll probably hurt someone’s feelings. Arrrgggh.”
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...
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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
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