Category: Consumer Goods

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Axe: Susan Glenn Case Study

8.31K Views3 Comments

Mercedes-Benz Tweet Race

10.03K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Wheat Thins: Twitter Case Study

5.91K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Lacta : The Love Story

4.86K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Hyundai i30: Virtual Drive

5.25K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

Ford: Roadshow Experience

5.30K Views1 Comments

Pepsi Refresh Project

5.72K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

5.82K Views1 Comments

"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cen...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.63K Views1 Comments

Volkswagen Polo: “Polowers”

6.90K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Coca-cola: The Dance Vending Machine

6.01K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

The “Kit Kat-Mail” Case Study

8.58K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Kit Kat – Poster Chair

6.46K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Mahindra: Spark the Rise

7.09K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Lacta: The Sweetest part of my life

5.13K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Polar Beer: The Cell Phone Nullifier

21.52K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

USG: If you are not lifting Ultralight, what are you lifting?

4.49K Views0 Comments

Challenge Introduce a new category of lightweight drywall in the midst of the industry's worst recession. The new product, Sheetrock UltraLight Panels, are 30 percent lighter and 40 percent stronger than regular drywa...

Stride Innovative Banner Ad

5.63K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study

13.19K Views0 Comments

This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...

Nike – Dream Crazy – Ad Campaign – Case Study

1.22K Views0 Comments

The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

Switcheroo

4.46K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Cocacola: Share a Coke Case Study

10.51K Views0 Comments

Scribe Billboard Case Study

5.52K Views0 Comments

The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Lacta: The Video Clip

5.44K Views0 Comments

P&G’s Secret: Mean Stinks Case Study

5.66K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Toyota Prius C: Game of Life

6.59K Views0 Comments

Contrex: Ma Contrexperience

5.26K Views0 Comments

Superdry: #Superdrive Campaign

5.30K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

A Hunter Shoots the Bear

4.69K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

Kit Kat: Break Delivery

7.01K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Dove Real Beauty Sketches

6.74K Views0 Comments

To ignite a global conversation about beauty, Dove launched Dove Real Beauty Sketches, a 3-minute YouTube film investigating how women view their own beauty. The moving film was uploaded in 25 languages to 46 Dove You...

Toyota: Try My Hybrid

11.99K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Cocacola: Chok Case Study

6.64K Views0 Comments

Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...

Ikea: The E-Folder Case Study

4.97K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

LAFA: The get-laid-list

5.29K Views0 Comments

M&M: Find Red Case Study

9.92K Views0 Comments

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

ACE ABN AMRO campaign

699 Views0 Comments

The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO.

Skyfall – Unlock the 007 in you with Coke Zero

10.23K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...