Category: Consumer Goods

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Polar Beer: The Cell Phone Nullifier

21.53K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Toyota: Try My Hybrid

12.01K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

A Hunter Shoots the Bear

4.70K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

ACE ABN AMRO campaign

714 Views0 Comments

The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO.

Adidas: Window Shopping

5.33K Views0 Comments

Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...

Akbank – Jazz Festival Case Study

5.91K Views0 Comments

Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

Allen Solly: Tweeple powered launch

5.47K Views0 Comments

To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...

Amazon India – Aur Dikhao Campaign – Case Study

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Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

American Apparel: The RFID Case Study

6.68K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

American ROM

4.84K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Andes Beer Tele Transporter

5.28K Views0 Comments

Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

Asian Paints Royale: The Wall that takes it all!

5.30K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Audi R8 : Gone in 5 seconds Case Study

506 Views0 Comments

The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...

Avonmore: Peakfresh.ie Case Study

7.06K Views0 Comments

Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Axe Apollo

8.03K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Axe Footy: The Sexier Side of Football

5.15K Views0 Comments

Axe's own football tournament on Facebook during Euro 2012.

Axe Wingman Case Study

4.94K Views0 Comments

In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Soc...

Axe: Heaven on Earth

5.33K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Axe: Susan Glenn Case Study

8.33K Views3 Comments

Axe: Young & Mature Case Study

6.86K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Bacardi Walk The Line: Drink Responsibly

7.04K Views0 Comments

Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.63K Views1 Comments

BGH Microwaves: World’s First Microwave that sings

5.23K Views0 Comments

When Saatchi & Saatchi got the brief to launch a new campaign for BGH Microwaves, they came up with something the World stopped & bought! Lesson: If its awareness you want, be unique and make sure people noti...

Big Bold Grolch – Case Study

4.89K Views0 Comments

Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Bulls Eye: BulldozerBQ

9.67K Views0 Comments

Bundaberg Rum: Watermark CSR Case Study

5.62K Views0 Comments

In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...

Cadbury RollPack

5.20K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Canon “Photochains”

4.88K Views0 Comments

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Carlsberg’s Biker Stunt at the theatre

5.14K Views0 Comments

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Carlsberg: 3D TV Cinema Experience

5.74K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Carnival Cruise Lines: Didja Ever

7.47K Views0 Comments

Chevrolet ‘Sonic’ Campaign – Case Study

507 Views0 Comments

Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...

Chevrolet: Chevy Game Time

8.06K Views0 Comments

Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers' attention, how do you stand out? We decided to add another screen. Chevy Game Time ...

Chivas Regal: Art of Hosting (a party)

6.52K Views0 Comments

CIF Cleans Romania

8.85K Views0 Comments

Citroen DS4 Manifesto Case Study

5.54K Views0 Comments

Coca Cola – Phone Booth Campaign – UAE

1.28K Views0 Comments

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...

Coca Cola First Ever Drinkable Advertising Campaign

831 Views0 Comments

80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...

Coca Cola: Sing For Me Vending Machine

6.45K Views0 Comments

The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time