Category: Consumer Goods

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

JELL-O Pudding Face

32.96K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Polar Beer: The Cell Phone Nullifier

21.53K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study

13.20K Views0 Comments

This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...

Oscar Mayor: The Great American Bacon Barter Case Study

12.94K Views0 Comments

Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...

Hellmann’s Recipe Cart

12.62K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

Klik: Whatsapp Campaign Case Study

12.24K Views0 Comments

Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Toyota: Try My Hybrid

12.01K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Cocacola: Share a Coke Case Study

10.52K Views0 Comments

Heineken’s Champion League Match V/S Musical Concert

10.51K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Pepsi: Jeff Gordon Test Drive Case Study

10.26K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Skyfall – Unlock the 007 in you with Coke Zero

10.23K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Mercedes-Benz Tweet Race

10.06K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

M&M: Find Red Case Study

9.94K Views0 Comments

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

Bulls Eye: BulldozerBQ

9.67K Views0 Comments

CIF Cleans Romania

8.85K Views0 Comments

Coca-Cola: Mini Me

8.68K Views0 Comments

Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.

The “Kit Kat-Mail” Case Study

8.61K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Axe: Susan Glenn Case Study

8.33K Views3 Comments

Chevrolet: Chevy Game Time

8.06K Views0 Comments

Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers' attention, how do you stand out? We decided to add another screen. Chevy Game Time ...

Axe Apollo

8.03K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Fantastic Delites: How far would you go?

7.88K Views0 Comments

As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

Corona: Find your Beach

7.70K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Doritos #BoldStage Case Study

7.67K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...

Toyota: Prius Goes Plural

7.59K Views0 Comments

Lexus: #LexusInstafilm Case study

7.50K Views0 Comments

Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...

Snickers: You are not you, when you’re hungry!

7.50K Views0 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Cocacola: Happiness Dispenser Campaign

7.48K Views0 Comments

The first coke dispenser machine that gives free wifi data credits.

Carnival Cruise Lines: Didja Ever

7.47K Views0 Comments

Heineken – The Candidate

7.34K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Cocacola: Polar Bears Super Bowl Case Study

7.20K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Kingfisher: The Good Times Dispenser

7.13K Views0 Comments

In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Mahindra: Spark the Rise

7.11K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Kotex Hong Kong: Softness Surprise

7.08K Views0 Comments

How do you get women to talk about something they don't want to talk about?

Avonmore: Peakfresh.ie Case Study

7.06K Views0 Comments

Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Bacardi Walk The Line: Drink Responsibly

7.04K Views0 Comments

Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Pizza Hut: Juan Time

7.02K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Kit Kat: Break Delivery

7.02K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Volkswagen Polo: “Polowers”

6.91K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Magnum: 5 Kisses Case Study

6.88K Views0 Comments

A mobile case study of Magnum 5 Kisses