Category: Consumer Goods
Ray Ban: Never Hide Campaign
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Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.
Lyons: Puts the talk into tea
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
Pepsi Likers
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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
The BMW i-Window
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The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also...
The Generous Store
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For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...
IKEA: “The instead of cafe”
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For the latest IKEA advertising campaign, IKEA launched a unique service in Russia as a response to crisis situation. We build up two IKEA "restaurants" in Moscow and St. Petersburg and allowed anyone to book a kitche...
Carlsberg: 3D TV Cinema Experience
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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)
Pepsi Refresh Project
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
Lacta: Love in the end
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Skittles: Mob the Rainbow
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.
Durex: SoS Condoms
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P&G’s Secret: Mean Stinks Case Study
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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...
Volkswagen: The People’s Car Project
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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...
Stride Innovative Banner Ad
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A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?
Nike Basketball – Black Mumba
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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
Bundaberg Rum: Watermark CSR Case Study
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In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...
Nescafe: Cover Photo Unveil Case Study
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Ikea: Flat Packaging
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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.
Volkswagen: Street Quest
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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...
Lacta: Surprises
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Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
Citroen DS4 Manifesto Case Study
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Scribe Billboard Case Study
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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...
Perrier: The Perrier Mansion
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The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!
TimTam: Truly Madly Tim Tam
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Sony Ericsson: Xperiments
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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!
Allen Solly: Tweeple powered launch
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To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...
Lacta: The Video Clip
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Skittles – Update the Rainbow
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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...
Volkswagen: Twitter Zoom Case Study
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
Woolmark – Fashion by Feelings
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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
Huggies Go Pro
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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
LEGO: Duplo Evolution
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Margaritaville Case Study
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The re-launch of the Mixed Drink Maker from Margaritaville!
Nike: I AM PLAYR Case Study
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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
Kotex: Inspiration Day
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The worlds first Pinterest campaign "Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packa...
Adidas: Window Shopping
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Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...
Axe: Heaven on Earth
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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
Superdry: #Superdrive Campaign
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This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
Ford: Roadshow Experience
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LAFA: The get-laid-list
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