Category: Consumer Goods

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Superdry: #Superdrive Campaign

5.31K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Ford: Keyfree Login

5.23K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

USG: If you are not lifting Ultralight, what are you lifting?

4.49K Views0 Comments

Challenge Introduce a new category of lightweight drywall in the midst of the industry's worst recession. The new product, Sheetrock UltraLight Panels, are 30 percent lighter and 40 percent stronger than regular drywa...

Le Club Perrier

5.26K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Perrier: The Perrier Mansion

5.53K Views0 Comments

The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!

Carlsberg: 3D TV Cinema Experience

5.74K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Jordan Melo M8: 3D Water Projections Case Study

5.13K Views0 Comments

Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...

Nike: I AM PLAYR Case Study

5.35K Views0 Comments

Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...

Mahindra: Spark the Rise

7.11K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Sony Ericsson: Xperiments

5.52K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

LAFA: How did you use your number?

5.84K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LAFA: The get-laid-list

5.30K Views0 Comments

Volkswagen: Street Quest

5.56K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Ikea: Flat Packaging

5.55K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Corona: Find your Beach

7.70K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Stride Innovative Banner Ad

5.63K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

Pedigree Adoption Drive

6.55K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Coca-cola: The Dance Vending Machine

6.01K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Nike: Live ‘Frozen’ Moment

4.78K Views0 Comments

For the CP3.VI launch, Wieden + Kennedy created a live "frozen" moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A.

Cocacola: Polar Bears Super Bowl Case Study

7.20K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Peugeot: Car Showcase

5.17K Views0 Comments

This Case Study is among the first case studies to leverage the Pinterest platform for marketing a brand.

Denon: visYOUalize yourself

4.72K Views0 Comments

Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Dulux: The Walls are Dancing

4.33K Views0 Comments

A rather unique case study where after hours of painting walls, Dulux created a stop-motion Video as a commercial.

Pepsi Refresh Project

5.73K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Heineken: Social Christmas Tree

5.87K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Heineken U Code

5.94K Views0 Comments

This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

Pilpel – The New Collection

4.49K Views0 Comments

Skittles: Mob the Rainbow

5.69K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Kit Kat – Poster Chair

6.47K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

American Apparel: The RFID Case Study

6.68K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

H&M: Fashion Tags

5.83K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

The “Kit Kat-Mail” Case Study

8.61K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Jesus Loves Kit-Kat

4.98K Views0 Comments

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Volkswagen: Twitter Zoom Case Study

5.40K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Skyfall – Unlock the 007 in you with Coke Zero

10.23K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Rihanna Doritos Late Nights

6.09K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

P&G’s Secret: Mean Stinks Case Study

5.67K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Old Spice: The Man your man can smell like

4.96K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

Ray Ban: Never Hide Campaign

5.79K Views0 Comments

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Woolmark – Fashion by Feelings

5.40K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!