Category: Digital

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Metropolitan Police: Choose an Ending!

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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

M&M: Find Red Case Study

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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

MCM Pizza

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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Axe Anarchy

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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Axe: Heaven on Earth

5.32K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

The World Park Campaign

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The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Pringles: Endless Banner

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CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'...

Volkswagen: The People’s Car Project

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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

LAFA: The get-laid-list

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Lacoste: Lacoste Live Launch

5.89K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Jung Von Matt: Recruitment Drive

5.35K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...

U.S Cellular: Call Someone Who Cares

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A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Terre des Hommes: Sweetie

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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

TAGWORDS – Cannes Lions 2018 – Case Study

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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

Union Insurance: The Pink Squad

5.69K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Lacta: Love in the end

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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Axe: Young & Mature Case Study

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One of kind video experience! Watch with 3D glasses!

Cocacola: Polar Bears Super Bowl Case Study

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Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

O2: Bring back the Roar

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Save The Children: Every Beat Matters

8.26K Views0 Comments

People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Nike: I AM PLAYR Case Study

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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...

Chivas Regal: Art of Hosting (a party)

6.52K Views0 Comments

Yellow Chocolate

4.91K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Margaritaville Case Study

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The re-launch of the Mixed Drink Maker from Margaritaville!

Ikea: Great Home Studies

10.93K Views0 Comments

IKEA proved that it has solution even for the most weird families.

Skittles: Skittling Championships

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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign ...

Canal+: Being the Bear

5.57K Views0 Comments

RyanAir: Shut the F*ck Up!

9.56K Views0 Comments

Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

Yellow Pages – Hidden Pizza

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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

MoneyControl.com – RockTheSabha

6.66K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Ikea: The E-Folder Case Study

4.97K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

Tata Docomo: Facebook Ads Hyper Personalization

9.64K Views0 Comments

How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!

Oscar Mayor: The Great American Bacon Barter Case Study

12.94K Views0 Comments

Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...