Category: Microsite
Stride Gum: Spit out your gum, or we’ll find you!
1.37K Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Stride: Mad Intense Gum Case Study
1.59K Views0 Comments0 Likes
Dominoes Pizza – You got 30 minutes
4.64K Views0 Comments0 Likes
Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
Denon: visYOUalize yourself
4.74K Views0 Comments1 Likes
Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...
Playboy: Viral Bunnies
4.77K Views0 Comments0 Likes
Watch it, you'll get the message :-) Safe for under 18's too!
Coopers 62 ‘You know who you are’
4.83K Views0 Comments0 Likes
Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...
American ROM
4.87K Views0 Comments0 Likes
American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
Skittles: Telekinize The Rainbow
4.88K Views0 Comments1 Likes
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
Lacta : The Love Story
4.89K Views1 Comments0 Likes
To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
Canon “Photochains”
4.91K Views0 Comments0 Likes
This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.
Big Bold Grolch – Case Study
4.92K Views0 Comments0 Likes
Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
Turquoise Cottage: Buddy Stamp
4.93K Views0 Comments0 Likes
An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
Yellow Chocolate
4.94K Views0 Comments1 Likes
This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.
Ikea: The E-Folder Case Study
5.00K Views0 Comments0 Likes
How would you tell your customers that you store the most organized folders in the World?
O2: Bring back the Roar
5.01K Views0 Comments1 Likes
Becel Moms Case Study
5.03K Views0 Comments0 Likes
Ikea: Catalogue for Rent
5.07K Views0 Comments0 Likes
How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
Yes TV: Meet Deus
5.08K Views0 Comments0 Likes
The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.
Khortytsa Vodka: Ice Case Study
5.08K Views0 Comments0 Likes
A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
Atlantic Lottery: Ask Away
5.08K Views0 Comments0 Likes
Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
Axe Anarchy
5.12K Views0 Comments0 Likes
A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.
GMP: Raffles Place Ghost
5.14K Views0 Comments0 Likes
This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
AT&T: A Gift That Money Can’t Buy
5.16K Views0 Comments0 Likes
For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...
Nöjesbladet: The Invite
5.16K Views0 Comments0 Likes
Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...
WWF: How do you experience death?
5.21K Views0 Comments1 Likes
The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
Lady Gaga’s Workshop
5.24K Views0 Comments1 Likes
In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...
Mini Cooper: Facebook 2012
5.24K Views0 Comments1 Likes
In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
Nike+Present Fuelband Campaign
5.25K Views0 Comments1 Likes
Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
Brisbane Writers Festival 2012 Case Study
5.27K Views0 Comments0 Likes
If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
Le Club Perrier
5.29K Views0 Comments0 Likes
"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
Ikea: In the Kitchen
5.32K Views0 Comments1 Likes
One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
Superdry: #Superdrive Campaign
5.33K Views0 Comments0 Likes
This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
360i: Twinter Wonderland Case Study
5.35K Views0 Comments0 Likes
In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
Axe: Heaven on Earth
5.35K Views0 Comments1 Likes
Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
Nike: I AM PLAYR Case Study
5.38K Views0 Comments0 Likes
Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
Margaritaville Case Study
5.39K Views0 Comments0 Likes
The re-launch of the Mixed Drink Maker from Margaritaville!
LEGO: Duplo Evolution
5.39K Views0 Comments0 Likes
Huggies Go Pro
5.42K Views0 Comments0 Likes
Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
Woolmark – Fashion by Feelings
5.43K Views0 Comments0 Likes
How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
Volkswagen: Twitter Zoom Case Study
5.44K Views0 Comments0 Likes
Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
