1.08K Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
617 Views0 Comments0 Likes
Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
507 Views0 Comments0 Likes
Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...
2.04K Views0 Comments2 Likes
The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
10.93K Views0 Comments7 Likes
IKEA proved that it has solution even for the most weird families.
6.65K Views0 Comments1 Likes
9.94K Views0 Comments6 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
13.76K Views0 Comments7 Likes
The World's First website on Instagram!
8.84K Views0 Comments0 Likes
8.99K Views0 Comments3 Likes
12.01K Views0 Comments8 Likes
The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...
8.99K Views0 Comments0 Likes
For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
7.50K Views0 Comments1 Likes
Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...
6.73K Views0 Comments1 Likes
KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
8.68K Views0 Comments0 Likes
Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.
12.24K Views0 Comments2 Likes
Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
7.02K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
5.60K Views0 Comments2 Likes
7.67K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...
6.80K Views0 Comments0 Likes
6.88K Views0 Comments1 Likes
A mobile case study of Magnum 5 Kisses