Category: QR Code
Corona (China) “Win an Island” – Case Study
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This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
M&M: Find Red Case Study
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Cebu Pacific: Rain Codes
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LAFA: The Sex Profile
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So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...
Turquoise Cottage: Buddy Stamp
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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
AXA: Home Insurance
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An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!
AXA: Car Insurance
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AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident
Scandinavian Airlines: Pair of QR Codes
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
Heineken U Code
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This video is a case study showing Heineken's campaign on Heineken Open'er Festival.
Dexter: Trans-media Case Study
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The World Park Campaign
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The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...
Tesco Homeplus Virtual Subway Store
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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...
Emart – Sunny Sale Campaign
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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.
