Category: Augmented Reality
Burn that Ad! – Burger King – Case Study
1.05K Views0 Comments0 Likes
Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
Doritos #BoldStage Case Study
7.61K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...
McDonalds HK: Share the Blessings
5.77K Views0 Comments1 Likes
How McDonalds celebrated Chinese New Year in Hong Kong!
Kraft: ID Gum
6.67K Views0 Comments3 Likes
Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...
WWF: How do you experience death?
5.16K Views0 Comments1 Likes
The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
Rihanna Doritos Late Nights
6.06K Views0 Comments2 Likes
Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
Dexter: Trans-media Case Study
6.32K Views1 Comments0 Likes
Lynx Excite: Even Angels will fall
4.97K Views0 Comments1 Likes
The New Lynx Excite, even angels will fall was one of the brilliant display of Augmented Reality Technology used in Marketing Promotions.
National Geographic’s perspective on Augmented Reality
6.26K Views0 Comments1 Likes
National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.
