Category: Event

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LifeBouy Hand Washing Campaign

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Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...

Amazon India – Aur Dikhao Campaign – Case Study

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Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

Nike – Dream Crazy – Ad Campaign – Case Study

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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

The Hidden Flag – Case Study

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The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

Cocacola: Share a Coke Case Study

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MTS Drone Stage Case Study

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This year when MTS India came onboard to power the Bacardi NH7 Music Festival, not only did they give musicians a platform to get voted and then play on the MTS Discover Stage, but they extended the concept of becomin...

Bulls Eye: BulldozerBQ

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Kingfisher: The Good Times Dispenser

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In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Shangri-la Bosphorus: Connecting Continents

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Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...

Kraft: ID Gum

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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

LEGO: Festival of Play

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Jim Beam Ghost Bar

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Nike: Dance to Draw

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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!

Cocacola: Romanian Swap

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Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!

Virgin Mobile: Fair Go Bro Case Study

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In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.

O2: Bring back the Roar

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Le Club Perrier

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"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

LAFA: The get-laid-list

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Pepsi Refresh Project

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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Heineken: Social Christmas Tree

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For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Heineken U Code

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This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Dexter: Trans-media Case Study

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The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Heineken’s Champion League Match V/S Musical Concert

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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Dark Knight: Why So Serious? – Batman

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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

The human do.ing

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Lady Gaga’s Workshop

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In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...