Category: Services

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Dela: Say something Wonderful

7.54K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

KLM: Economy Comfort

6.74K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Scandinavian Airlines: Pair of QR Codes

7.10K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

The Palau Pledge Case Study [Tourism]

1.06K Views1 Comments

Legends help Palau preserve its past. But can they protect their future?

Pepsi Refresh Project

5.73K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Dexter: Trans-media Case Study

6.35K Views1 Comments

Metro Trains: Dumb Ways to Die

10.74K Views1 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

Swedish Post: Safe Hands

5.07K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

Mahindra: Spark the Rise

7.11K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Visit Melbourne: Remote Control Tourist

7.69K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.

The Walking Dead: Zombie Experiment

4.81K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Sixt: Wifi-Marketing

6.04K Views0 Comments

How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

Census Australia: Run That Town

5.62K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Let it Ring!

4.46K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Emart – Sunny Sale Campaign

5.27K Views0 Comments

Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.

Kaizers Orchestra: Anti-Piracy Campaign

4.68K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Vapiano Pizza Competition

5.77K Views0 Comments

Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Sodimac And La Casa Eco – Skip This Behavior

5.13K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Nike – Dream Crazy – Ad Campaign – Case Study

1.26K Views0 Comments

The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

Cape Town Tourism: Branded Content Case Study

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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

O2: Bring back the Roar

4.99K Views0 Comments

Digital Kitchen: Meet Stanley

8.88K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

National Australia Bank (NAB): Breakup Case Study

15.27K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...

Canal+: Being the Bear

5.57K Views0 Comments

OCD Foundation: Shortest Ad Ever

4.35K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Tesco Homeplus Virtual Subway Store

6.21K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Comodo NYC: The Instagram Menu

6.18K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

MCM Pizza

6.48K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Petronas Gas

4.79K Views0 Comments

Campaign: CSDD – IZVADĪTĀJS, Case-Study

6.12K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

HUL Active Wheel Rural Mobile Campaign – Case Study

1.08K Views0 Comments

Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

Best Job In The World

6.17K Views0 Comments

When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

Contagion – Bacteria Billboard

4.51K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Not a Big Mac – Burger King- Case Study

483 Views0 Comments

Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

Europcar Auto Liberte : Crush Hour

16.95K Views0 Comments

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Yellow Pages – Hidden Pizza

5.27K Views0 Comments

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Netflix – Data GIF Campaign

491 Views0 Comments

For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...

WWF: How do you experience death?

5.19K Views0 Comments

The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.