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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
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Legends help Palau preserve its past. But can they protect their future?
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
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Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service - Swedish Post created an interactive mobile app that would entice the pe...
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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
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Could zombies live among us? We transformed a few New Yorkers to find out.
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How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.
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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...
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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
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What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
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NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...
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When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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When u do not find a way you need to create it..... This video visualizes about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.
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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...
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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.