Category: Fast Foods
McDonald’s – The Blind Taste – Case Study
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Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
Not a Big Mac – Burger King- Case Study
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Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."
Burn that Ad! – Burger King – Case Study
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Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
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Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
KFC: Little Money Big Fun Campaign
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Burger King: Angry Tweets Case Study
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
Mr. Delivery: Fire the Chef
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
KFC: Shape Spotting Case study
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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
Dominos: DomiCopter Case Study
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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...
McDonald’s – Make Your Own Burger
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McDonalds: Come as you are Case Study
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McDonalds HK: Share the Blessings
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How McDonalds celebrated Chinese New Year in Hong Kong!
Petronas Gas
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Vapiano Pizza Competition
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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...
Pizza Hut: Top This Challenge
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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.
Turquoise Cottage: Buddy Stamp
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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
Dominoes Pizza – You got 30 minutes
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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
Burger King: Whopper Face
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This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.
Ben & Jerry’s Fair Tweets!
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Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...
MCM Pizza
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
Burger King – Whopper Sacrifice
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In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...
Ben & Jerry’s Givolution
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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.
