Category: Social
ACE ABN AMRO campaign
649 Views0 Comments1 Likes
The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO.
Whopper Detour Case Study
1.55K Views0 Comments2 Likes
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.
DPA – Adoptable Trends – Case Study
1.07K Views0 Comments0 Likes
Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of at...
Corona (China) “Win an Island” – Case Study
1.04K Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
Amazon India – Aur Dikhao Campaign – Case Study
832 Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Snaptivity – Cannes Lions 2018 (Case Study)
679 Views0 Comments0 Likes
Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.
Einstein’s Chalkboard – Case Study
630 Views0 Comments0 Likes
National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.The Chalkbot brings the inventor's brilliant mind to life via a chalkbo...
TAGWORDS – Cannes Lions 2018 – Case Study
465 Views0 Comments0 Likes
Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
Coca-Cola Contour Digital Campaign – Case Study
667 Views0 Comments0 Likes
As a brand that stands for happiness, for their 100th birthday they created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
Corruption Detector – Cannes Lions 2018 (Case Study)
437 Views0 Comments0 Likes
Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
McDonald’s – The Blind Taste – Case Study
667 Views0 Comments0 Likes
Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
Audi R8 : Gone in 5 seconds Case Study
472 Views0 Comments1 Likes
The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...
Volkswagen “Technically” Digital Campaign – Case Study
426 Views0 Comments1 Likes
Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...
Not a Big Mac – Burger King- Case Study
446 Views0 Comments0 Likes
Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."
Amazon – Alexa Loses Her Voice
492 Views0 Comments0 Likes
After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...
The Hidden Flag – Case Study
476 Views0 Comments0 Likes
The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.
The Oreo Eclipse – Case Study
663 Views0 Comments2 Likes
Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
1.10K Views0 Comments0 Likes
Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
569 Views0 Comments0 Likes
Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
TIDE: It’s a Tide Ad! – Case Study
573 Views0 Comments0 Likes
The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
Ubertoys – Case Study
475 Views0 Comments0 Likes
Ubertoys gives people the chance to relive their childhood by riding around their city in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work.
Chevrolet ‘Sonic’ Campaign – Case Study
487 Views0 Comments0 Likes
Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...
Stride: Mad Intense Gum Case Study
1.51K Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
1.26K Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
ALS: Ice Bucket Challenge Case Study
8.22K Views0 Comments4 Likes
Nike: Instaposters
10.82K Views0 Comments7 Likes
Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
ASUS T100: Get Everything Done on the Fly
6.74K Views0 Comments4 Likes
The ‘Get Everything Done on the Fly’ campaign had enormous global success, both in business and in communication results. Breaking through the category clutter led to an unprecedented 30% global sales increase for 201...
Burger King: Angry Tweets Case Study
7.17K Views0 Comments0 Likes
Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
Diomedia Stock Photos: Wildlife Selfies
8.97K Views0 Comments2 Likes
Diomedia Stock Photos Brasil its putting on air a campaign for its new National Geographic Collection. The whole idea is to show people that even during "selfies" and "instagram" fever, decent images can still be prod...
Bulls Eye: BulldozerBQ
9.65K Views0 Comments1 Likes
Vijay Sales: 100K Campaign Case Study
12.91K Views0 Comments1 Likes
As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...
Cape Town Tourism: Branded Content Case Study
15.86K Views0 Comments2 Likes
Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
Toyota: Try My Hybrid
11.96K Views0 Comments8 Likes
The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...
Visit Melbourne: Remote Control Tourist
7.68K Views0 Comments0 Likes
The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Mr. Delivery: Fire the Chef
6.85K Views0 Comments1 Likes
Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
Microsoft: Graphing the Game
8.97K Views0 Comments0 Likes
For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
Pepsi: Jeff Gordon Test Drive Case Study
10.24K Views0 Comments0 Likes
Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...
Avonmore: Peakfresh.ie Case Study
7.04K Views0 Comments0 Likes
Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Tourism Australia: British Lions Australia 2013 Rugby Tour
6.88K Views0 Comments0 Likes
This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
Guru Ridza: Jaffo biscuits Case Study
5.19K Views0 Comments0 Likes
The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...
