Category: Social

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Einstein’s Chalkboard – Case Study

696 Views0 Comments

National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.The Chalkbot brings the inventor's brilliant mind to life via a chalkbo...

Lacta: The Video Clip

5.45K Views0 Comments

Olla Condoms: Unexpected Babies

4.72K Views0 Comments

This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

Microsoft: Graphing the Game

9.00K Views0 Comments

For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

A Hunter Shoots the Bear

4.70K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

Sodimac And La Casa Eco – Skip This Behavior

5.14K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Audi R8 : Gone in 5 seconds Case Study

506 Views0 Comments

The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...

Khortytsa Vodka: Ice Case Study

5.06K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Scribe Billboard Case Study

5.52K Views0 Comments

The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Lacta: Love in the end

5.67K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Obama Vs Romney: Vote with your Gum

4.92K Views0 Comments

A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!

Delta Lingerie – The First Facebook Poke Campaign

6.12K Views0 Comments

The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

AT&T: A Gift That Money Can’t Buy

5.13K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Oreo: Daily Twist Case study

6.41K Views0 Comments

Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

iSpy Levis

5.24K Views0 Comments

Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

LEGO: Festival of Play

6.45K Views0 Comments

Amazon – Alexa Loses Her Voice

525 Views0 Comments

After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Axe Footy: The Sexier Side of Football

5.15K Views0 Comments

Axe's own football tournament on Facebook during Euro 2012.

Skittles – Update the Rainbow

5.42K Views0 Comments

Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

Not a Big Mac – Burger King- Case Study

485 Views0 Comments

Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

U.S Cellular: Call Someone Who Cares

5.71K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

If I Die: Death Can Catch you Anywhere

5.94K Views0 Comments

IF i DIE', is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this a...

Asian Paints Royale: The Wall that takes it all!

5.30K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Volkswagen: Twitter Zoom Case Study

5.40K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Nike Basketball – Black Mumba

5.62K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Dominos: DomiCopter Case Study

7.41K Views0 Comments

Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...

Dexter: Trans-media Case Study

6.36K Views1 Comments

Heineken’s Champion League Match V/S Musical Concert

10.51K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Corona: Find your Beach

7.70K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

IKEA’s Facebook Showroom

5.20K Views0 Comments

For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...

Cadbury RollPack

5.20K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Skittles: Mob the Rainbow

5.69K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Ben & Jerry’s Fair Tweets!

4.67K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...

Toyota Prius C: Game of Life

6.60K Views0 Comments

Digital Kitchen: Meet Stanley

8.88K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...