Category: Instagram
Whopper Detour Case Study
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Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.
DPA – Adoptable Trends – Case Study
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Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of at...
Snaptivity – Cannes Lions 2018 (Case Study)
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Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.
Coca-Cola Contour Digital Campaign – Case Study
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As a brand that stands for happiness, for their 100th birthday they created a campaign that spread happiness on social media and celebrate the iconic bottle shape.
McDonald’s – The Blind Taste – Case Study
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Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
The Oreo Eclipse – Case Study
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Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
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Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
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Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
TIDE: It’s a Tide Ad! – Case Study
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The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
Ubertoys – Case Study
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Ubertoys gives people the chance to relive their childhood by riding around their city in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work.
Stride: Mad Intense Gum Case Study
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Stride Gum: Spit out your gum, or we’ll find you!
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Nike: Instaposters
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Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Diomedia Stock Photos: Wildlife Selfies
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Diomedia Stock Photos Brasil its putting on air a campaign for its new National Geographic Collection. The whole idea is to show people that even during "selfies" and "instagram" fever, decent images can still be prod...
