Snapple needed to reclaim their ‘Best Stuff on Earth’ brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and reinvigorated the Snapple community.
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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