To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their ‘You’re Not You When You’re Hungry’ story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to “Grab yourself a Snikkers” as “Yu cant spel properlie wen hungrie.” Without seeding, it reached over 500,000 people within three days of launch.
You may also like
LifeBouy Hand Washing Campaign
2.01K Views0 Comments3 Likes
Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
HUL Active Wheel Rural Mobile Campaign – Case Study
1.40K Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
The Oreo Eclipse – Case Study
850 Views0 Comments2 Likes
Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
1.66K Views0 Comments0 Likes
Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
Leave a Reply Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.