People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor ‘means’?

Save the Children organization came up with a campaign to make people who donate feel the heartbeat of the children. Starting from the heartbeats from Malawi, Africa see how the campaign spread itself across the globe through an integrated media approach.

Watch the Case Study to see what happened & how it made people to donate for the poor children.

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