In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platform.

Our strategy was clear: it’s the simple holiday joys that matter most. This led us to a simple idea, with a far-from-simple execution.

We transformed one of our agency conference rooms into the first-ever, live-broadcast, Tweet-powered, donation-giving snow globe. We called it Twinter Wonderland.

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