The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.” Nike took a real, actual stand when it stood by controversial football player Colin Kaepernick in a powerful tweet and a subsequent two-minute film featuring the message, “Believe in something, even if it means sacrificing everything”. The overall “Dream Crazy” effort, which highlights how athletes have made their unbelievable aspirations a reality through hard work, perseverance and defiance, is part of the brand’s 30th anniversary celebration of the “Just Do It” tagline.
You may also like
LifeBouy Hand Washing Campaign
2.00K Views0 Comments3 Likes
Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
DPA – Adoptable Trends – Case Study
1.91K Views0 Comments0 Likes
Turning shelter dogs into trending topics. They feel that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, They renamed adoptable dogs after something that earns a lot of at...
Corona (China) “Win an Island” – Case Study
1.51K Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
Coca Cola – Phone Booth Campaign – UAE
1.83K Views0 Comments2 Likes
A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...
