Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booking a holiday online; providing helpful information such as finance tips, currency conversions and fact sheets.
You may also like
Amazon India – Aur Dikhao Campaign – Case Study
1.05K Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Nanhi Kali: Powerless Queen
2.13K Views0 Comments2 Likes
The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Stride: Mad Intense Gum Case Study
1.60K Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
1.38K Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
