A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even the smallest of things: calling home. So Coca-Cola, with the help of Y&R Dubai, wanted to spread a little happiness by creating a unique phone booth that took Coca-Cola bottle caps as payment instead of money. They called this the Hello Happiness Phone Booth.
The Hello Happiness Phone Booth accepts bottle caps instead of coins to make a free three-minute international phone call. The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time.