You may also like
McDonald’s – The Blind Taste – Case Study
917 Views0 Comments0 Likes
Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
Not a Big Mac – Burger King- Case Study
518 Views0 Comments0 Likes
Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."
Burn that Ad! – Burger King – Case Study
1.47K Views0 Comments0 Likes
Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
641 Views0 Comments0 Likes
Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
