Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian.

Vapiano wanted to find a way to engage and grow their Facebook fanbase – so we decided to let them come up with Australia’s first social media “fan-created” pizza.

We put the call out to our Facebook friends to send us their favourite homemade pizza recipes. Almost 50 recipes were sent in. We then narrowed it down to 10, and started a poll. After over 1000 votes, we had our three finalists.

Each finalist pizza was sold in-store for one week throughout November. The winner was decided by a mixture of sales and results from a new Facebook poll.

In the end, Jasmin won with her ‘niente carne’!

But over just 30 days Vapiano scored with a 25% increase in Facebook friends.

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